Through high-end local, national, and international marketing activities, The Peraino Baumann Team has grown into a local and global powerhouse. With our heritage, our resources and customized customer service, we are the leader in serving the real estate needs of the affluent clientele. We are in a challenging real estate market that is evolving every day. While our market share is increasing our competition is declining. Our position in the market allows us to keep our offices open and professionally staffed. Many of our competitors have been forced to close their offices and reduce their staffing levels. Our success in selling real estate just like yours allows us to continue to grow our business by recruiting the best agents, pursuing the best new technologies, increasing advertising opportunities for our clients, and providing continuous training for our agents. Joe and Gary have enjoyed an extensive sales career, as well as an impeccable reputation for outstanding customer service, and maintaining strong client relationships that last. Joe and Gary have a keen market foresight, sharp business savvy and a deep understanding of clients’ unique needs resulting in a superior level of service and dedication that shines through in all of there professional dealings and interactions. • We have THE LARGEST CUSTOMER BASE in the tri-state area. • Our reach allows us to find your buyer wherever they may be, locally, nationally or internationally. • Huge listing inventory attracts more buyers. • Our extensive training and technology programs keep us on the cutting edge . • Our targeted marketing and advertising helps display your home to the appropriate audience immediately. • Our award winning website showcases your home to millions, captivating buyers and delivering time sensitive information so they can make an informed decision. • Our all inclusive firm ensures you have a seamless stress free experience. If you would like to get a free no obligation consultation on what your home or condo is worth, and what your relocation options are contact your Manhattan Real Estate Specialists at 1-866-260-9822. New York’s Market Leader With more than 3,500 agents and over 60 offices, Prudential Douglas Elliman provides Manhattan, Brooklyn, Queens, Long Island, the Hamptons and North Fork with a full complement of real estate services. Our reach extends globally; many of our customers come from countries around the world. This was another banner year for the company with brokerage sales volume exceeding $12 billion on nearly 12,000 transactions. We sell 33 homes each day or nearly 2 every hour, 365 days a year. In an independently conducted survey, Prudential Douglas Elliman was ranked the largest sales and rental brokerage among all residential real estate companies in Manhattan for the fifth year in a row. And according to the Long Island Multiple Listing Service, the company was #1 in both units and dollar volume for Long Island. In 2008, the firm ranked #1 among the 1,940 offices in the Prudential Real Estate Affiliates network and our #1 agent was the top producer among the 62,000 agents in the PREA network for the sixth year in a row. Prudential Douglas Elliman Real Estate is a member of the Prudential Real Estate Affiliates, Inc., a subsidiary of Prudential Financial. Since 1875 Prudential Financial has helped people around the world achieve financial security and peace of mind by providing a broad range of asset management, insurance, securities and employment services. Prudential Financial's distinctive rock logo and Prudential's name are among the most enduring brands in U.S. corporate history. We are the leading real estate and homeowner service company stretching from Manhattan to Montauk, always exceeding our customers expectations. • We are the leader in all markets we serve • We lead our industry by providing the finest and most productive people and services supported by the most effective technology • We deliver a superior experience to our customers • Our agents are involved as leaders in the communities we serve • We achieve superior financial results for our clients We will not exaggerate the value of your house to try and get your listing? You see, by being priced right from the beginning you get the benefit of that first time exposure and actually are in a stronger negotiating position. Once you lower the price, you are advertising to any buyers that you are now getting desperate. Even if you aren’t, that is a common perception of most buyers. Also, the longer you are on the market, the more stale and lost you become on the market. All buyers ask how long a house has been on the market as a means of determining any competition to buy your house and their offer, if in fact they make one is usually much lower than if you were priced right and on the market for a short time. Plus, with prices still apparently on the way down, why would you want to wait longer and have the value of your home decline even more? By having experienced, knowledgeable and ethical agents list your home, you will maximize your income from the sale of your home. If you would like to get a free no obligation consultation on what your home or condo is worth, and what your relocation options are contact your Manhattan Real Estate Specialist at 1-866-260-9822 or click here. Our Services Prudential Douglas Elliman offers the widest range of services to home sellers in New York City, Long Island and the Hamptons: Expert Pricing. Comparative Market Analysis. Property Preparation and Staging. Access to the Largest Pool of Qualified Home Buyers Comprehensive Marketing – on-line and print. International Affiliations. Access to the Prudential Network. Transaction Management. The Largest Team of New York City, Long Island and Hamptons Agents. Unrivaled Management Experience and Support Extensive Reporting Capabilities.  How We Market Your Property Prudential Douglas Elliman has set the standard for marketing property in New York and nationwide. Our reach extends to the most popular web destinations and to more traditional print based publications. In addition, we have established partnerships - both locally and worldwide – that are designed to maximize exposure. By selling your property with Douglas Elliman, you will benefit from the unique level of exposure that you will find only with us: Elliman.com. The only brokerage website offering virtually every property in New York City, Long Island and the Hamptons / North Fork, our website is among the most popular sites for buyers in our market. PROFILE Magazine. Unparalleled in the industry and embodying all the energy, promise, passion, and character of New York, we showcase hundreds of our exclusive listings throughout New York City, Long Island, the Hamptons, and select properties in other destinations. With more than 100 full-color pages, PROFILE is the largest real estate in-house publication of its kind and it enjoys an annual circulation of over one million copies, delivered to targeted household subscribers of both The New York Times and Newsday. Knight Frank. Prudential Douglas Elliman has established a strategic partnership with Knight Frank, the world’s largest privately owned global property agency and consultant. As a result of this partnership, select Elliman properties are promoted and featured within Distribution of properties to leading local, national and international websites. Our listings are featured on dozens of the most important real estate websites worldwide, including Yahoo, Zillow, StreetEasy, NYPost.com, NYTimes.com, HREO, Realtor.com, CityRealty, Newsday and New York magazine, among others. Unparalleled print advertising. We invest in our commitment to you by spending more advertising dollars per property than any other real estate firm. We also have more publication placements than anyone else, and as the largest residential real estate advertiser in The New York Times, Newsday, and The Wall Street Journal’s Global Edition, buyers and renters see our ads, trust our name and respond. In addition to these newspapers, other key print publications where you will find Prudential Douglas Elliman include: The New York Post, The Village Voice, The International Herald Tribune, New York Magazine, Architectural Digest, The Financial Times, Dan’s Papers, New York Observer, Gotham, Quest, Avenue, The New York Times Magazine and Crain’s New York. A sales team of more than 3,500 agents. As the largest residential real estate firm in New York, your property will be promoted to each one of our 3,500+ sales agents. Brokerage Relationships. Prudential Douglas Elliman has established co-brokerage relationships with all New York City REBNY members, all members of the Long Island Board of Realtors and all major Hampton brokerage firms. The Prudential Network. With more than 64,000 Prudential sales professionals in 2,200 offices affiliate offices in the US and Canada, in excess of 600,000 transaction sides are completed each year within the Prudential Network. Prudential On-Line Sellers Advantage Program. Prudential’s on-line seller advantage program (“OSA”) is unique to the industry and provides you with access to weekly reports detailing showing activity, open house results and other related information.  If you would like to get a free no obligation consultation on what your home or condo is worth, and what your relocation options are contact your Manhattan Real Estate Specialist at 1-866-260-9822 or click here. Market Reports Prudential Douglas Elliman’s market reports are the most respected “go to” source for current information and insight into our markets. Produced in conjunction with Miller Samuel, a leading independent appraisal firm, our Manhattan market reports are the benchmark for residential real estate market information and an essential reference source for the media, financial institutions, government agencies, researchers and other market professionals. Manhattan Market Overview: Quarterly. Our quarterly survey of the Manhattan real estate market gives you up-to-the-minute, proprietary data not available anywhere else. We report on four market segments--co-ops, condos, luxury properties and lofts. For each of these, we break out statistics by apartment size and show the average sales price, the price per square foot and the number of sales for the quarter. The Overview also compares the latest statistics to those from the previous quarter and the previous year, to give you an idea of emerging market trends. Brooklyn Market Overview: Quarterly. Our Brooklyn overview analyzes the overall Brooklyn market as well as by region and property type, which includes co-ops, condos, 1-3 family homes, new development, re-sales and luxury housing. Comparisons against prior quarters and between years capture the immediate and historical trends in this market. Long Island and The Hamptons Market Overviews: Quarterly. Our market reports for Long Island and Queens and for The Hamptons and North Fork are each produced quarterly as an in-depth analysis of those two markets. Comparisons against prior quarters and between years capture the immediate and historical trends in those markets. Retail Report. Our professional retail group evaluates the trends and highlights the transactions in each quarter through this valuable resource guide. To keep up to date with this fast moving market, this report is a must-read. Manhattan Market Report: A 10-Year Study. This exclusive survey of Manhattan residential co-operative and condominium sales analyzes the data from more than 68,000 coops, condos, townhouses and lofts, sold over a 10-year period. In it, you can see longer-term trends in the Manhattan market as a whole as well as breakouts by neighborhood, apartment size, average sales price, price per square foot, and the number of sales per neighborhood. Manhattan Townhouse Report: A 10-Year Study. The Manhattan Townhouse Report is the city’s most extensive multi-year study of residential townhouses available to the public. It looks at sales of more than 1,000 townhouses to show the average number of days properties were on the market and, area by area, gives the number of sales, the average sales price and the price per square foot, all broken out for one-, two- or three family homes. Rental Report. This report is a quarterly analysis of the rental market in Manhattan. Prudential Douglas Elliman Real Estate Galleries Prudential Douglas Elliman Real Estate Galleries are storefront, street-level offices designed for walk-in customers. You can browse our window displays, which highlight new-to-market properties, or step inside to chat with an agent or simply look through information that’s there for the taking: property flyers, open-house sheets and guides that explain the ins and outs of buying or selling property. Prudential Douglas Elliman Real Estate Offices With offices situated throughout Manhattan, Brooklyn, Queens, Long Island and the Hamptons, we are where you need us. One of our over 3,500 agents will meet you there or on-site at a property to help you find your next home. If you would like to get a free no obligation consultation on what your home or condo is worth, and what your relocation options are contact your Manhattan Real Estate Specialist at 1-866-260-9822 or click here. Getting the Best Price for Your Home Effective marketing is the key to selling your home quickly and getting the highest price. Aggressive, effective marketing of my Client's homes by every available medium is how I've become a top real estate agent in the Manhattan area. It's my job to assure that you get as many qualified offers as possible, allowing you to extract the highest price the market will bear. One of the most important elements of marketing your home effectively is setting the price right. Set the price too high, and you won't get any offers and your home will take too long to sell. Set it too low and you cheat yourself by not getting your home's full, fair value. As an expert in Laurel Hollow area real estate, I analyze the market and set area home prices every single day. I'll work closely with you to assure that everything possible is done to get the highest price, in the time frame you need. The condition and appearance of your home are also critical factors in getting the best price for your home. I'll personally walk through your home with you and advise you of what you can do to properly stage your home most effectively. Some areas are much more important and more likely to pay off than others! Often, the buyer is motivated by emotional responses as much or more than financial issues. There are usually things I can point out to you that are easy and inexpensive, yet go a long way toward triggering those "buy" emotions. As your agent, I'll negotiate furiously on your behalf throughout the entire process to ensure that your best interests are protected. Real estate negotiations and contracts can be intimidating in their complexity. Most people have almost no experience in these negotiations. After all, how often do you buy or sell a new house? As a top real estate professional, getting you the best terms and prices in all negotiations is simply part of my job.

Setting the Sales Price

Before we set the sales price of your house, I'll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.

Next, I'll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

Is your goal to get the maximum sales price for your house? If so, are you willing to have your house on the market for many months? Is your goal to sell your house quickly? If so, are you willing to sacrifice some of your potential profits to sell more quickly? Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house. I'll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer's or seller's market.

I'll then recommend a price at which to list your house to meet your goals in the local market.

If you would like to get a free no obligation consultation on what your home or condo is worth, and what your relocation options are contact your Manhattan Real Estate Specialist at 1-866-260-9822 or click here.

easons why homes don’t sell

If you have had your home on the market for several months and haven’t seen much activity or any offers, chances are that one or more of the reasons below are to blame.

Your price is too high

No doubt about it, the most common reason for a home not selling is that the asking price has been set too high. The reasons for setting your price too high to begin with are many. Ranging from over enthusiastic listing agents to unrealistic seller expectations. Regardless of the reason though, if you’ve priced your home too high, you’ve set yourself up for a number of obstacles to selling your home. Even if you do get an offer for the overly high asking price, the deal may fall apart before closing because the buyer may have problems financing at too high a price. Look at other homes for sale, ones as similar and as close to yours as possible. If they are going for less than you are asking, you may be priced too high.  The fact is, your home is competing against those other homes, and what buyers are willing to pay is what will determine final sales prices.

The condition of your home

There is a lot of competition out there to sell homes.  Your home has to compete against other similar homes for sale, as well as competing against shiny brand new homes.  The more you can do to make your home look appealing to a buyer, the better your chances for a quick sale.  Look at your home with a critical eye – put yourself in the buyers position.  A buyer doesn’t want to have to do anything except move in.  Your best “bang for the buck” in improving the condition of your home are paint and flooring.  Make sure that all of the paint is in great condition, both inside and out.  Repainting doesn’t cost too much, and will usually make the biggest impact on buyers.  Make sure all of the flooring looks good too.  You may want to consider putting in new carpet.  Again, it’s not that expensive but it sure does make an impact on buyers coming to look at your home.

Location, location, location

It’s the oldest cliché in the world, but it’s true.  When it comes to real estate, it’s all about location!  When it comes to homes, things like how good the schools are, crime rates, visual appeal of the neighborhood and noise or the smell of pollution can all effect how desirable the location is.  If you’re in a bad location, a good real estate agent may help to minimize some of the impact by suggesting improvements to the house.  But the only really reliable way to overcome a bad location is with a lower price.  Simply put, an identical home in a bad location won’t sell for as much as the same home in a better location.

Your marketing campaign is out of steam

The best listing agents all use an aggressive marketing plan to market their listings.  If your listing agent isn’t making sure your home can be found easily on the internet, isn’t actively touting his or her listings to other agents in the area, isn’t running ads in the local newspapers and real estate publications, then it might be time to change agents.  The best agents might even run radio or television ads for their listings.  If all your agent has done is put a sign in your front yard and add your home to the local MLS, then that agent isn’t coming close to doing all that can be done to effectively market your home.

The market is slow

You’ll hear it described as a slow market, or a buyers market, or maybe a cold market.  But it all means the same thing.  That home sales in the local area, or market, are slow.  That there are too many homes for sale and not enough active buyers.  There are several things you can do to combat a slow market.  The most effective strategy is to sell at a lower price.  Buyers are expecting to find bargains during a slow market.  You can also help yourself by offering to pay some concessions to help a buyer that might not have a lot of cash.  The ultimate way to beat a slow market is to simply wait it out.  But that’s not always an option for many sellers.

Your home isn’t easily accessible

To get your home sold quickly, it’s important that other agents in the area show it to as many potential buyers as possible.  When a busy agent is compiling a list of homes to show a buyer, the agent will naturally tend to show those houses that are easiest to gain access to first.  Many homes on the market have “lock boxes” on them.  The lock box is a device which holds a key to the home, that only qualified local agents can access.  Homes that are listed as being “lock box, no appointment needed” will get shown more often than homes listed as “agent has key, call for appointment”.  If at all possible, you should let your agent put a lock box on your home for easier showing.  If not, you should do anything else you can to make it as convenient as possible for agents to show your home. 

You have an agent nobody likes

Sounds almost silly, but it’s very true.  If your listing agent isn’t liked or respected by other agents in your area, it could slow down the sale of your home.  When an agent prepares to show properties to prospective buyers, the agent begins by talking to the buyer to find out what kind of home they are looking for.  Then the agent searches the local MLS and other sources for homes that fit the buyer.  If there are a number of good matches to choose from, and one of them has been listed by an agent that is hard to get along with, or arrogant, or has otherwise made himself unpopular, well…  It’s just human nature to tend to skip over someone you don’t like.